Have you ever wondered what colours your brand should use and how to pick them? To answer that question, we need to know a little about colour psychology. When we see a certain colour the human mind will have an emotional response.

When choosing colours for your brand, there are a lot of decisions to be made. How do you know what's the best choice? Should you choose a colour that's popular among similar brands? Should you use bright, popping colours or go for more muted tones that blend in with their surroundings?

The first thing to understand about colour is that it's not just about the colour itself. It's also about how people feel when they see that colour. That's because colours evoke emotions in us and it’s rooted in our human biology.The human eye can see up to 10 million colours, but we only perceive about 10 percent of that spectrum. This means that colour has an enormous impact on our moods and feelings because it evokes associations that are hardwired into our brains. Understanding how different colours affect us — and how we react to them — are helpful for brands to know how to apply colour to stand out and connect with their audience. Here are 6 tips for choosing the right colours for your brand:

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1. Determine Your Brand Personality

Before you can choose the right colors for your brand, it's important to understand your brand's personality. Are you a youthful and energetic brand, or a more mature and sophisticated one? Your brand's personality should guide your color choices. For example, a youthful brand might opt for bright, bold colors, while a more mature brand might prefer muted, understated tones.

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2. Consider Your Industry

Different industries tend to have different color associations. For example, the technology industry tends to use cool, sleek colors like blue and gray, while the food industry often uses warm, rich colors like red and orange. Consider the associations that are commonly made with your industry and think about how you can use color to differentiate yourself from your competitors.

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3. Think About Your Target Audience

Your target audience plays a big role in your color choices. Consider the demographics of your target audience and think about what colors might appeal to them. For example, if your target audience is primarily female, you might want to consider using more feminine colors like pink or purple.

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4. Keep It Simple

When it comes to color choices, less is often more. Stick to two or three colors that work well together and avoid using too many colors, which can make your brand look chaotic and unprofessional.

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5. Test Your Colors

Before finalizing your color choices, it's a good idea to test them out. Create mockups of your brand collateral using your chosen colors and see how they look in different contexts. You might be surprised by how different your colors can look on different backgrounds or in different lighting.

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6. Be Consistent

Consistency is key when it comes to branding. Once you've chosen your colors, be sure to use them consistently across all your brand collateral, including your website, social media, and marketing materials. This will help you create a strong, cohesive brand identity that people will recognize and remember.