Beef up your marketing with these low-cost ideas
There are so many different ways to market your business. It can be tough to choose the best option for your business. Here are a few low-cost marketing methods to help you get started.
Utilise social media platforms
Social media marketing is a great way to reach your target audience, and it's not as expensive as you might think.
The first thing to consider when creating a social media marketing strategy is which platforms will be best for your business. The most popular social media platforms are Facebook, Instagram, LinkedIn and Twitter. Facebook and Instagram are great ways to connect with customers who are passionate about your brand or products. LinkedIn is a great place to connect with industry experts and potential customers who may be interested in your services or products. Twitter is good for building brand awareness and reaching people who aren't necessarily looking for what you offer but might become interested based on the content you share on the platform.
1. Use scheduling tools
The beauty of social media is that it's always available. You can post whenever you want, but if you're not scheduling posts in advance, you might miss out on reaching your target audience when they're most likely to be online. This is especially true for businesses with limited budgets who need to make every dollar count!
2. Create engaging content
You don't have to spend thousands of dollars on ads to get people's attention—you just have to know what kind of content works best for your audience and give them more than they expect when they follow your account! If you have an Instagram account, try taking pictures of your employees or products from different angles; if you have a Facebook page, shoot video clips of your office space and post them periodically; if you're on LinkedIn, write blog posts about industry trends or company news; and so on.
Collaborate with other businesses or influencers
Collaborating with other businesses or influencers is a great way to reach a wider audience.
As a business owner, it can be tempting to think that you need to do everything yourself. After all, you're already working your butt off every day—so why would you invest even more time and energy into finding a partner?
But the truth is, partnerships are one of the best ways for small businesses to expand their reach and grow their audience. By partnering with another company or influencer who has an established audience, you can reach new customers without having to spend any extra time or money on marketing. And when done well, these collaborations can even create a mutually beneficial relationship between your brand and the other party's brand.
Utilize email marketing
Email marketing is a tried-and-true way to engage your customers and grow your business. It's easy to set up, it's cheap, and it can be highly effective if done right.
Here are a few tips for getting started with email marketing:
1. Build an email list. This is the most important part of your plan. If you don't have an active list of subscribers who want to hear from you and trust that they'll get value out of what you send them, all the other stuff won't matter.
2. Craft compelling subject lines and content. You've got to make sure that people open your emails! That means getting creative with your subject lines and knowing what kinds of things tend to grab your audience's attention (hint: it's not always about discounts).
3. Automate everything! Automation tools like MailChimp allow you to keep sending out messages without having to do anything manually—so long as your list is full of people who want what you have to offer!
Participate in local events or sponsorships
Participating in local events and sponsorships is a great way to reach your target audience. Not only do you get to show off your brand, but you can also get involved with the community and learn what people are interested in.
As a business owner, you should be out there in the community anyway—you go to local events, host office happy hours, and interact with customers at local businesses. Participating in events and sponsorships is just another way to grow your business.
If you're not sure where to start, here are some tips for finding and choosing the right event:
1. Look for events that align with your brand's values, mission statement, or target audience
2. Find out how many people attend the event each year (you want it to be big enough that it'll make an impact on your business but not so big that it'll be impossible for you to stand out)
3. Find out if there are other businesses participating (and if so, what kind of businesses)
4. Find out who else is sponsoring/hosting (and if they're competitors or not)
Hopefully, this article has provided you with a few helpful ideas to promote your business, some new avenues to explore, and perhaps even some motivation to pursue these leads. Spending money isn't the only way to market your business, and these tips can help you bend the rules of traditional advertising.